About Us

At ALIDA & CO., we believe a good bag should be made for real life — practical, durable and ready to go wherever life takes you.

Our name is a little piece of family. Alida was my mum’s name. She was an amazing, strong woman who always encouraged me to take a chance, back myself and believe I could do anything I wanted. Naming this brand after her is a small way of carrying that belief forward.

I am drawn to the character of canvas — its durability, simplicity and the way it develops character with use. Our collection brings together bags for work, weekends, travel and everyday life.

Inspired by vintage style, country life and old-world craftsmanship, we choose bags that are practical, uncomplicated and made to be used.

ALIDA & CO. — Bags for Everyday.